Shuffle is a proposal for a fictional television network that would be home to a multitude of channels, which would cater to a number of different musical genres. The Shuffle brand would encompass them all, allowing them to be recognizable while remaining individually unique. My motion piece presents an entire branding pitch with various collateral materials.
These materials include animated logos for three different genres (electronic, hip hop, rock) and idents that present information about what is on and will be coming up on the selected channel. I’ve also presented other functions that could be used while a song and music video was being played on the station. These functions include a “Now Playing” tag, end roll credits, and detailed information about the song or band.
Electronic Logo Animation
HipHop Logo Animation
Rock Logo Animation
